Understanding your business and proposition is key to telling a story your customer aligns themselves to and is therefore motivated to connect with.

I start all briefs with a consultation and work closely with you to define your aims and purpose, to understand what differentiates you from other competitors in your market.

I aim to create a strategy and visual identity that both supports and strengthens your brand vision.

Workshops
Audience Insight
Purpose and Vision
Brand Values
Brand Positioning

I work closely with you to develop your brand strategy into a brand identity. I involve you throughout the process so you are engaged with the developments and developments of a distinctive and personal brand language

Your target audience and point of difference are key to every design decision made and considered in every step of the process.

Research
Concept Development
Brand Guidelines
Logotype and Logomark
Typography
Graphic elements and Iconography
Imagery Direction
Brand Voice

Work with me to target customers across all relevant touchpoints for a range of marketing and business purposes; use your brand guidelines to develop flexible and resilient campaigns and stories with your brand strategy in mind.

Art Direction
Campaign Graphics
Print Collateral
Environmental Design
Wayfinding and Signage
Editorial
Digital and App design