Cityhome
Cityhome is a start-up launched in Edgartown, Massachusetts in May 2020. Working with Cityhome was an absolute pleasure. I absolutely loved the concept behind Cityhome, as a designer based in Brighton, UK, a city full of small independent shops I could see the demand for a service like Cityhome not only in the US but globally.
In conversation with the team at Cityhome we talked through the key concepts behind the brand supporting small businesses, boutiques and brands, and in turn supporting your local community. There were also design considerations to support the carbon-neutral ethos of the business.
Overall, with so many lifestyle-focused brands sitting under the Cityhome umbrella we needed to create a coherent brand identity that could sit with multiple other lifestyle brand identities and had a feeling of support and warmth to customers using the service.
The logotype is a display serif font, holding a sense of familiarity, and the bespoke curved tops of the letterforms feel soft and welcoming. The i, h, and m particularly have a supporting feel, holding the letters and shapes that sit above them - giving a connected and supportive feel to the identity.
We created a brand palette that felt natural for online elements and packaging materials are printed on recycled and sustainable stocks with a black and off-white recycled paper stock to keep printing minimal and sustainable.
James Cole Guitars
A recent project to create a label for James Cole: stringed instrument maker specialising in classical instruments from the Baroque period to the 19th Century.
The inspiration for this final design came from the book, Typographical Ornaments celebrating a range of historic type ornaments as well as James’ unique handwriting style.
James Jewellers
James Jewellers is an independent jewellers, based in Winchester, Hampshire. I was tasked with creating a squarespace site and freshening up the brand. Here are a few Lockdown Shopping graphics created in their new style - to ensure customers could still shop easily with the shop.
View their new website here:
Website
Studio Play
Personally led project creating abstract imagery with photography, perspex and lighting.
Cityhome
A range of ‘in progress’ logo concepts for Cityhome - a US based clothing, goods and accessories ordering platform that connects shoppers with independent boutiques, brands and artists in local communities.
See the final identity here:
Cityhome
Find out more about Cityhome and see the brand here:
Website
Ditchling Museum of Art + Craft
An interactive set of woodblocks with patterns inspired by the Elizabeth Friedlander Exhibition. Visitors to the museum could interchange the blocks to create bespoke letterpress A3 prints.
Find out more about the museum here:
Website