Paintbox Yarns

This project was briefed by Lovecrafts, a brand that supports a global community for makers. Lovecraft’s mantra is making connection between like-minded souls. They celebrate the feeling of making something with your own hands.

The brief was to create an accessible yet aspirational brand identity and visual language for their new range of yarns. Colour played a big part in the product line and therefore the brand had to play off these initial concepts.

The project included a brand identity workshop with key stakeholders in the development.

Scope of work:
Brand identity workshop
Brand guidelines
Wool bellyband design
Photographic direction
Art direction
Knitting pattern design
Website design concepts